Truth & Advertising

Authentic Storytelling in advertising isn’t always an easy companion.  On rare occasions we get to tell stories that help lift a brand as well as tell a whole and sometimes difficult truth.  In 2015 Grey Advertising and Clairol brought back a model that Clairol had first featured in the mid 70’s.  At the time Tracey ‘Africa’ Norman wasn’t known as a transgender model she was assumed female and the combination of beauty and grace led her to become a top model.

Unfortunately, her story wasn’t a fairytale experience

I met  Tracy Norman as a much younger man,

For Tracey’s inspirational story of perseverance you can check out this fine article from The CUT.

Tracey’s Clariol Color Story.  A story of courage and second chances.